An investor awareness campaign by Mina
Mar Marketing Group can enhance investor
awareness of your company within the
global financial community. Our investor
relations campaign is broken down into
two primary components for maximum
impact:
Content - company profile and related material
The OTC market has a significant number
of issuers that are development
stage companies that do not lend
themselves to financial analysis. Traditional
research reports, which focus on
financial metrics, become meaningless.
Credibility becomes vital, and that
means delivering communications that
clearly demonstrate the market opportunity
and the capabilities of management
to achieve success. Our team has
decades of experience in marketing
and communications and will work
with you to develop and execute a
successful communications campaign.
At the heart of our activities is the development
of an excellent profile of
our clients. Investors need to understand
the market in which a company
competes, and it is a challenge to distill
an often complex business environment
into a meaningful story that is
clear and concise. The company’s business
model must be communicated in
a compelling way. If a report is not a
good read, it will not be read. Period.
We will work with your company to
identify the key communication points
to convey at every opportunity. We
work with your senior management
team to ensure that any interviews,
press releases and other communications
stay on point and consistently
convey the most effective message.
Success builds on success. Once you
begin to appear on the radar, there is
the opportunity to attract investors. As
liquidity rises, momentum builds. Investors
look for trading excitement.
Momentum is a key component of a
successful investor awareness campaign.
Delivery - accessing important and targeted channels to reach micro cap investors
Specific deliverables can include:
• Company profile (summary or detailed
— based on needs and budget
parameters)
• Quick Fact sheets
• Financial and corporate data:
• Shares outstanding, officers, directors
• Financial statements
• Stock quote, news, charts and
new releases
• Email marketing programs targeted
to OTC investors
• Awareness programs targeted to broker
dealers and market-makers
• Banner advertising
• CEO audio interviews
• Multimedia presentations
• Company research reports and/or
investment opinions
• Website search engine optimization
(SEO)
• Industry-leading “Town Hall” forums
Most companies don't even know
where to begin, and that's where we
step in. Mina Mar Marketing Group
develops a strategic course of action
for you to market your company's
story, products and services. The
Internet is today's most powerful
tool, and we will build your online
presence. We analyze your company's
website and your present
online presence or, if you do not
have a website, we will build one for
you.
We will spread the word of mouth
among members of the public
through our mailers and print advertising
campaigns. Our Marketing
Department will work with you
on many levels to optimize your
public image to attract new investors.
We will ask the right questions
and find the answers for your
future.
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