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Showing posts with the label marketing

Market Trends

When we speak about market trends that actually refers to anything that alerts the market your corporation operates in.  So, there’s a good chance that different market trends are having an impact on your company’s operations simultaneously at this very moment. This imposes the following question- why would it be necessary to stay up-to-date on market trends and developments? That’s the way you evolve and remain competitive.  Maybe you can’t take a race with the velocity of change connected with technology or legislation, but there is one thing you can do - take actions that can help you to expand in parallel with all those changes. So, there is no need for spending hours a week tracking trends research. It’s enough just to comprehend the diverse market trends which can help you identify what is actually appropriate for your company. This kind of in-depth research enables you to quickly adjust to dynamic market conditions and maintain your competitiveness. According to this an...

S1 Registration

A Form S1 represents the opening registration that a US firm must submit with the SEC prior to an Initial Public Offering. The Securities Act requires a registration statement, otherwise known as Securities and Exchange Commission Form S1, previous to security can be issued on a public exchange such as the NASDAQ, NYSE, or other exchanges. Foreign corporations can register with the SEC, but they must do so using the SEC Form F1. Corporations must fill out Form S1 to outline their intended use of capital proceeds, a description of their current business strategy and competition, and a brief prospectus for the new security, including offering pricing mechanism and any other dilution to other listed stocks.  The SEC also mandates that any material business conducted between the corporations and its directors and external counsel be disclosed. Investors can access S1 filings online in order to do due diligence on new offers before they go public.  As a result, businesses can use t...

How important marketing is for Regulation A?

  Regulation A+ represents the lately enacted SEC rule that amends and expands the rarely utilized Regulation A offering exemption. Regulation A+ might be viewed as an alternative to a small registered IPO and also, as a substitute or addition to other securities offering procedures that are not subject to registration under the Securities Act.  Although Regulation A+ is still quite new, it is swiftly establishing a name as the perfect spot for so many American businesses looking for capital. Reg A+, which is supported by the SEC, actually permits non-SEC reporting corporations to raise capital from public investors while also allowing (or even more motivating) the issuer to publicize their offering openly.  The opportunity to publicly market to investors has benefited greatly for numerous corporations.  This method is intended to reduce regulatory constraints by allowing companies who wouldn’t have contemplated pursuing total IPOs to get the type of financing necess...

What are Blue sky laws?

In addition to federal securities laws, every state has its own securities laws, commonly known as Blue sky laws that are designed to protect investors from fraudulent and overly speculative investments. While these laws vary from state to state but they are modeled after Uniform Securities Act of 1956 which provides guidance for the states in making their own securities legislation. Most state laws require from companies that offers securities to register the offering before they can be sold unless there is exemption. Each state has the regulatory agency that administers its blue sky law and most of them ensure private cause of action for private investors harmed by securities fraud. Issuers of securities must reveal terms of the offering where they fully and fairly disclose all material facts related to the offering. Because they differ among states it means that each jurisdiction can have different filing requirements.State law also cover merit review that regu...

Why is business plan important?

If you are starting a business, having a business plan is a must but it is also important if you already have established business. The biggest mistake is to see business plan as something static, with time it will change just like your business. In the growth phase good  plan will help you with forecasting sales and raising capital. Later, it can help you to see what goals you have accomplished and what new ones you need to add. Your business plan must be well thought so it represent your company in the best possible way. Good written business plan let others know that you are serious and that you can handle all that running a business requires from you. There are couple of necessary elements that your business plan needs to have: executive summary,  business/industry description, market analysis, competitive analysis, sales and marketing strategies, organization management, operating and financial plan including funding requirements. The executive summary is the ...

The benefits of crowdfunding

Crowdfunding continues to grow globaly. Total crowdfunding raised worldwide from 2014 to 2016 is $2.1 billion while in 2016 in US total crowdfunding raised was $738.9 billion. The crowdfunding industry is projected to grow over $300 billion by 2025. North America remains the largest crowdfunding market, having raised $17.1 billion in 2017. Asia with fast growing market is catching up with $10.54 billion raised the same year, while the Europe is in the third place with $6.48 billion. Cro wdfunding can be used as afree marketing tool. Crowdfunding paltforms make new projects easily discoverable giving exposure to a lot of new people on the platform. In addition, most platforms incorporate social media makin it easier to share and spread the message via facebook, twitter and other platforms. Also, media often picks up on the popular projectes, providing them with more publicity. People with limited resources can test their product by using the crowdfunding platform to do pre-sal...

What is the purpose of interim management?

Public companies often have two tier corporate organisation which consist of board of directors who protect shareholders interest and senior management who is responsible for day-to day operations and profitability of the company, including chief executive officer (CEO), chief operation officer (COO) and chief financial officer (CFO). When management is doing a good job business operations should run smoothly but as you probably know that is not always the case. In time of turmoil company can seek professional help in form of consultancy or more often by hiring an interim management whose job is to manage a company during a transition or crisis. Interim management is modern troubleshooting management techniques that started in the mid to late 1970s gaining a momentum during the decades to come. Even though it bears similarity with management consultancy, interim management can deliver more effective solution in less time. In simple t...

Gain visibility of your stock

Most small businesses and newly traded companies fail because of a lack of investors visibility. Mina Mar Group have a whole department within a company dedicated solely to bringing your company up to speed with current communication and marketing trends that you might missed. Our dedicated team of professionals will open new lines of communication between your company and  your current and potential shareholders, brokers and investors.  You do what you do best - running your business and we will take care of needs of your investors. We will use every opportunity to provide fact based information about your products and services. All information theta we deliver is free of promotional  hype, editorially neutral - an honest presentation which is never an endorsement. With us you will access important and targeted channels to reach investors: • Company profile (summary or detailed — based on needs and budget parameters)  • Quick Fact sheets • F...

Mina Mar Group - what we value

Mina Mar Group has a mission to use collective set of skills from our executive team to  provide our clients with the tools, expertise, investor network and funding sources to fuel their growth. We believe in companies with substance and high growth potential that truly deserve to be listed on the stockmarket. The values we endorse are reflected as a tangible results in our clients' performance These values empower us to achieve client, company and individual success and are carried out in pursuit of excellence and acting with integrity. Initiation - turn your thoughts into action. If you are principal in your company that meats our requirements talks to us first. It is important to make a first step and know where you stand. Sometimes your dreams can be bigger than your budget but we at Mina Mar Group have various affordable options for you that will make your dreams a reality.  Innovation - we like to create new solutions and overcome obstacles. At Mina Mar...

Mina Mar Marketing Group -what we do

Mina Mar Marketing Group enables companies of all sizes to build powerful communication solutions and reach their business goals. As a separate department within Mina Mar Group we provide total PR/IR services that ensure that messages and stories of our clients are easily communicated. To create and convey strategic vision, we dedicate our time to work on communication program with long term goals. For accurate reflection  of the corporate strategy and goals of our clients, we work on their brand and the perception of their services. Our clients are assessed with market analysts and quantified research that are capable of providing support design and execution of cost-saving effectual initiatives  for marketing communication that are specially designed to suit targets and goals of our clients whether in the USA or other countries. By defining your current position and image on the market we will determine all important communication factor, your needs, prior...

Benefits of cross-listing

Cross-listing also known as cross border listing is when a company list its securities on one or more foreign exchanges in addition to domestic exchange. Publicly held companies still trading in the U.S. undertake listings on overseas exchange for variety of reasons. Simply put, no company would do it if it didn't bring some benefits and indeed there are plenty of them. Cross border listing broadens shareholders base and enhance your visibility among overseas investors. Actually it is also beneficial for investors that can get a chance to diversify their portfolio especially in sectors that are not available on the local stock market. This way investors can invest in U.S. company and trade locally. This is a great way to attract new capital so you can decide to raise debt or equity. Additional funds can be used to grow and expand your business even more. Since there is usually difference in time zones this enables company to trade its stock a longer time. Diversifi...

Going Public with Mina Mar Group (part 2)

In the first part of the article we mentioned prospectus. To be sure that all information in the prospectus are true and pertinent it is necessary to do due diligence. It will be performed by your accountants and our experts at Mina Mar Group. The business objective, position among competition, management, business plan and performance, financial situation will all be carefully evaluated by MMG. The review process also involves getting information about the customers, vendors and industry sector of the company. As we get more information we will make changes in the prospectus and fill in missing information. The drafted prospectus will be filed and presented by Mina Mar Group to the Securities and Exchange Commission (SEC). As we already mentioned prospectus is standard part of an IPO process. It ensures that important information regarding the issuing securities are disclosed to potential investors. Preliminary prospectus ("red herring") is the first offering docume...

Reaching micro-cap investors

The OTC market has significant number of issuers that are start-up, development stage companies that are not adaptable to financial analysis because traditional reports that focus on financial metric are not really valuable. When company is in the stage of development credibility becomes crucial element. In other words, delivering message that clearly indicates market opportunity and capability of company's management to achieve success. Our team at Mina Mar Group can help you design and carry out perfect communication campaign. Essence of our activities is development of an excellent profile of our clients. Report that will be read by investors must be clear, concise and told in compelling way otherwise it will not be read. It is simple as that. Investors need to understand the market sector in which company competes, your business model and plan to attain success on the market. We will work with your company to distinguish key communication points that will convey the r...

How can we help?

Mina Mar Group has been helping publicly owned companies in building a relationship that is beneficial to them and their shareholders since 2005. Our specialty and focus lies with small cap for both companies in reporting and non-reporting sector.  Even if you have private company and you are planning to go public we can find equity lenders that will provide you with funds trough the use of traditional systems. Financier security will be the equity of your business and the undertaking of the process will show that your company will be taken public in about year or two. Reverse merger, also known as reverse takeover is used for this process as Mina Mar Group specializes in merger and acquisition consulting services. We own a stock of of affirmed and clean public shells that are provided for reverse merger for our clients  as a publicly traded vehicle that can be used to get capital. Likewise, we offer diverse financing options, including private...

Creating awareness of your business

If you own a public company or you are planning to make your company public trough an IPO process or reverse merger chances are that your company will need to attract more attention from investors and make company visible and recognizable in public. Even if you have established company it is always a good idea to be familiar with newest communication and marketing trends. Having well informed investors increases chances for a good business. Besides our capital advisory services Mina Mar Group has entire separate department Mina Mar Marketing Group that provides full range services in investor relations and marketing. MMMG enables businesses and organisations of all sizes to build powerful communication solutions and reach their goals. Public awareness will give you opportunity to make and leverage more contacts which will definitely increase business opportunities. Good thing is that public awareness in withing reach of any business and it yields great results. It is p...

Mina Mar Group - consulting services

It can be hard to navigate through complex processes like initial public offering (IPO), reverse takeover (RTO), mergers and acquisitions (M&A), raising funds and being financially compliant, organizing roadshows and communicating with investors but luckily you don't have to do it all by yourself. We at Mina Mar Group are dedicated to help developing companies reaching their goals through our expertise and widespread connections in business and investment community. We believe that each company is special and with their unique mission and vision, therefore our approach differ with every company we are helping reach success. One of main objectives in our consulting process is improving your business without tampering with what makes it unique. When we say that we will improve your business it refers supporting its growth.  Mina Mar Group will thoroughly research your company in order to have full assessment of the objectives and needs of your organization...

Spread Communication with Mina Mar Group

Mina Mar Group is offering full range of investor relation service as addition to out capital advisory services. We think that communication is crucial part of reaching your goal - making distinct message for the investing community and creating loyal base of followers and investors. Our top executives have plenty of experience in representing companies in different industries and market caps. We established our services on analytical and professional method of maintaining investors relations. Our clients will receive aid in personalized outreach activities that are focused on the financial media, analysts and institutional investors. Our approach is based on building trust and enlightening the investors and in that way safeguarding and upholding the reputation and credibility of our clients' management. Mina Mar Group is giving you a chance to meet the fund analysts, venture capitalist, company's managers and other individuals from investment community and we will also...

What are pros and cons of going public?

Many companies will consider going public as a next step in their development.  While going public offer number of benefits to a business it can be tricky if you haven't carefully weighted advantages and disadvantages before you started process of going public. Going public is probably the most crucial decision for a company because it will not only affect your financing but also other aspects of your business. Companies that want to go public mostly engage in initial public offering (IPO) process but there are other alternatives for company to go public and trade their share on exchange   e.g. reverse  takeover. Going public offers many benefits to the company but there are also some drawbacks so company's management has to take into consideration many factor before making decision to go public. Pros of going public: There are many reasons why companies go public ant their reasons vary just like the benefits and challenges they fac...

Dual Listing

Dual listing also known as interlisting or cross listin is when a company list equity shares on two or more different stock exchanges. Companies use dual listing because of its benefits such as additional liquidity, attracting more capital and possibility to trade shares for a longer periods if exchanges are in the different time zones. MinaMar Group provides dual listing conulting services so you can be sure to recieve all the benefits of dual listng. We can open the door to a completely new continent. Cross-border listing broadens the potential shareholder base, reaching the many European investors who are interested in U.S.-traded companies, but want to trade locally. Cross-border listing, sometimes referred to as dual listing, can provide another way for companies to tap into the opportunities of a changing global capital environment. Mina Mar Group can then coordinate a comprehensive investor relations/ public relations program designed to maximize the dissemination of cor...

Investor awareness services 2

Corporate Profiling Our corporate profiling will assess your current market position before we develop your new brand. Our corporate profiling strategy will deliver an in-depth blueprint of your company's communications. We will assess your current public image regarding how it appeals to your customers and potential investors in your business area. We will identify all communication factors and expose the hidden or not-so obvious factors that might otherwise go undetected. We will define your needs and priorities, measure the competence of your communications and analyze current overall abilities. Based on these analyses, we will work out a plan for improvement, implementation and brand development.   Brand Name Testing Our brand name testing will give direction and insight, as well as uncover opportunities to boost your competitive position. This step in the growth of your company blends creativity and marketing information to uncover brand positioning opportunities ...