Often when you read the business section of newspaper or when you are doing research about particular company on the stock market you come across different ratios. There is so many of them so if you are not accredit investors there is a chance that zou sometimes get confused but these metric are actually helpful if zou know how to interpret them. Bascically they measure quantitive assesments commonly used for comparing and tracking performance. That is why are so widely used by analysts in assesing performance and investing recomendation and by company's mangement also. Depending on the goal of analysts he will choose from range of available data to build metric suitable for that same goal. Company's executive and project managers have differenet goals so they will use different metrics, while the first will concentrate on corporate finance the other will focus on strategec projects. Following the previous article on due diligence we will primarily focus on the positio...
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